Subscription Website Design
Headless CMS and API integrations for a book subscription company
Subscription Box Website
Illumicrate is a subscription box for book lovers
Illumicrate is a premium book subscription service that delivers a magical reading experience to book lovers worldwide. Founded with a passion for storytelling and a love for beautifully curated items, Illumicrate offers subscribers a monthly box packed with exclusive editions of highly anticipated books, along with thoughtfully designed merchandise inspired by popular fandoms. These boxes often feature stunning custom artwork, limited edition collectibles, and collaborations with renowned authors and publishers.
Illumicrate has established itself as a leader in the book subscription space, captivating its audience with a combination of quality, creativity, and attention to detail. Their offerings cater to an ever-growing community of bibliophiles who value the immersive experience of receiving exclusive books and treasures tied to their favourite stories.
Project Brief
Book subscription box company website
Illumicrate approached Parrot Creative to redesign their online presence and enhance their customer experience. As a leading book subscription box provider, they required a robust, scalable, and beautifully designed ecommerce website to support their growing global community of book enthusiasts.
The goal was to develop a dynamic website that combined innovative ecommerce functionality with seamless subscription management. Illumicrate needed a platform capable of handling complex subscription services, API integrations, and a headless CMS for flexibility. Key requirements included:
- A custom-tailored approach to selling subscription boxes and exclusive book editions.
- Streamlined integrations with BigCommerce, Recharge Subscriptions, Braintree, Klaviyo, and more to automate workflows and enhance user engagement.
- A headless CMS leveraging WordPress and Vercel to provide a highly customisable yet scalable content management.
- A responsive, visually captivating design optimised for desktop and mobile users, capturing the magic of Illumicrate’s offerings.
- A future-proof website capable of handling increased demand and evolving business needs.
Parrot Creative delivered a fully bespoke solution, enabling Illumicrate to grow their book subscription business while providing their customers with a seamless shopping and subscription experience.
Subscription Box Website Design
Illumicrate needed more than just a stylish website
As part of the Illumicrate website design project, Parrot Creative performed extensive UX research that included:
- Quantitive survey and analysis
- Collecting and analysing HotJar data (recordings and heatmaps)
- Analysing Google Analytics data and user flows
- Creating User Personas
As a result, we addressed pain points that allowed Illumicrate to unlock new sales. With the new website, Illumicrate was able to sell more, launch more products, and focus on growing the business.
Platforms & Technical
Ecommerce systems for a subscription box business
As Illumicrate is a high order volume business and needed to process thousands of orders per minute during product launches, we opted to create a headless CMS website.
The new headless Illumicrate website is powered by:
- BigCommerce – for backend order handling
- Recharge Subscriptions – for processing of recurring payments
- Braintree – for processing of one-off payments
- WordPress – for headless content management on our dedicated hosting
- Klaviyo – marketing automation
- Vercel – static site deployment
The site has both a UK and US version, and users are automatically prompted to switch to the other region if the website detects that they are viewing the wrong website.
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